“If we don’t tell our story, someone else will, and more often than not, another’s version will not be the one we want told. Leaders need to become storyteller-in-chief. We can now form the foundation of a positive public relations platform using free social media tools where we control the content. By doing so, we create the means by which we share all of the positives associated with our schools and create a much-needed level of transparency in an age of negative rhetoric toward education.”
Eric Sheninger (2017) Digital Leadership: Changing Paradigms for Changing Times
THE SCHOOL STORY EXPERIENCE & REFLECTIVE PRACTICE
Fantastic Learning Systems P/L has devised the School Story experience for busy school leaders who do not have the budget for complicated marketing and web strategies. Our half-day introductory workshop sets out an achievable process of managing a three-in-one approach that brings together a school’s public relations needs with its strategic plans and pedagogical ethos. It includes a three-month consultancy.
The School Story solution is created by the winning combination of FLS co-directors, Dr Josey De Rossi and Jeremy Noble who bring together their knowledge and experience of education, business and technology management.
ISSUES AROUND DOCUMENTATION
Today, P-12 schools exist both in a physical, geographical sense and as a ‘web presence’. They mostly communicate with households with children aged under 15 years, of which 97% have access to the internet.
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Eric Sheninger (2014) names the “Pillars of Digital Leadership” as
- public relations,
- student engagement & learning,
- professional growth & development,
- revisioning learning spaces & environment and
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